SEO is an acronym that stands for Search Engine Optimization. What is Search Engine Optimization? SEO or Search Engine Optimization is the act of optimizing your online web presence to achieve first page rankings in the search engines. Sounds simple right? Well, getting your website to the first page of Google, Bing Yahoo and other major search engines is one of the hardest parts of operating an online business or having an online presence.
In fact, SEO is an art and a science professional SEO agencies spend as much time honing their skills as doctors, lawyers and other professionals. SEO is a highly skilled trade. Of course, there are good and bad SEO services; just as there as good and bad doctors, lawyers, engineers and other professionals.
The fact is that about 10% of SEO’s agencies really have a clear understanding of the search engines and can actually rank their clients. There are numerous SEO agencies that are unethical and practice black hat SEO which is a way of gaming the search engines to get higher rankings. The problem with this is that black hat SEO is cheating. The search engines have built in algorithms to catch black hat SEO and you will get penalized for these tactics. To learn more about Google penalties, check out RankOne SEO an SEO Minneapolis and read their case studies concerning Google penalties.
If you have seen your website lose positions in the search engines over the past two years, you have have been subject to a web spam related penalty. Professional SEO experts know how to identify website penalties and understand how to fix the problem and bring your website back into compliance.
How do penalties happen? Usually this is a result of hiring over aggressive SEO and foreign SEO services that used methods to rank your website that violates Google’s webspam teams best practices. if you want to rank your website, you need to play by the rules. If you violate the rules, you will not rank and your website could possibly be removed from the search entirely.
Having lost positions in the search engines can be deviating to online businesses, but hope is not lost. You can work with professional, ethical SEO Agencies such as RankOne SEO and get a professional consult about your website and how to deal with penalties.
Thousands of online business have suffered losses in the search engines. Recovery is possible. There are many fascists to having a successful online presence and building an online brand. By utilizing ethical, white hat SEO and building a build by offering quality web content will be the way to better search engine rankings.
Excel High School is an accredited online high school. They made the mistake of hiring an unethical SEO, which caused their website to suffer a penalty. We worked with the school to identify their website problems and began to implement a recovery process to assist the school with regaining their rankings. This was accomplished by RankOne SEO Minneapolis Agency.